Founded by sole proprietor Ilka Erren Pardiñas in 1994, Fly PR is a boutique publicity firm dedicated
to maximizing awareness for an eclectic roster of clients from the worlds of music, film, art and books
as well as a variety of other businesses and entrepreneurial endeavors.

about Ilka Erren Pardiñas

Fly PR founder/sole proprietor Ilka Erren Pardiñas attributes her publicity firm’s ability to maximize awareness for an eclectic roster of clients to her own multi-cultural background as well as her family’s history as artists and entrepreneurs.

“I grew up in a multi-lingual, multi-cultural environment,” says Erren Pardiñas, the daughter of a self-made business woman mom and a professional artist dad. Upon graduating high school, she traveled through France, Spain, Morocco, Italy, Greece, what was then Yugoslavia, Austria, and Germany, eventually settling in Heidelberg, Germany, where she graduated from Schiller International University with a bachelor’s degree in International Relations.

In 1991, Erren Pardiñas returned to the U.S. and in 1994 she founded Fly PR. While the Silver Lake-based company initially specialized in eclectic styles of music, the firm’s focus quickly expanded into film, books, events, and – as an outgrowth of Erren Pardiñas’ efforts on behalf of the Silver Lake Chamber of Commerce – entrepreneurial businesses such as Jill’s Paint and Masala Chocolates. “As a sole proprietor, I’ve always been particularly sensitive to the personal touch and hands-on efforts required when working with fellow entrepreneurs,” explains Erren Pardiñas.

“I’ve always had diverse interests and a fearless, ‘nothing’s impossible’ attitude, and I believe those philosophies have been reflected in everything  I – and Fly PR – have ever done and will continue to do in the future.”